Software Integrations for Nonprofits

Software integrations through Mightycause to help your nonprofit work smarter.

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Most of us juggle an array of applications in our daily work lives. In the space of five minutes, we might toggle from a word processing app to a task manager, with an active chat going in Slack with a colleague, then switch to our inbox to read a new email, and stop to read a notification from our calendar app reminding us of a meeting in 10 minutes. The modern nonprofit workplace is run on this kind of multitasking, and supported by a closely-woven net of apps that serve specific purposes. And the more apps we have, the more essential it becomes to ensure they're all talking to each other. That's where software integration comes into play.

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Understanding Software Integration

Software integration essentially acts as a bridge from one app to another, so you don't end up with isolated data

In recent years, many nonprofit organizations have switched from expensive databases to Software-as-a-Service (SaaS) solutions. These are web-based applications that you can sign up for and start using online, without the need for custom installation, set up, or training. With SaaS, you don't need a dedicated expert to use the application, complex data migration, physical installation, or any of the processes that used to make deciding on nonprofit software such a headache. You can get up and running faster, with less effort and investment. The company automatically updates the software, so your team will always have the most up-to-date version. And many of the SaaS solutions on the market are designed to easily integrate with other applications, rather than locking your organization in to one company and software suite.

Mightycause is a nonprofit SaaS solution that is designed to work on its own, and play well with others. On Mightycause, our software engineers have built integrations with tools we know our customers use, such as Salesforce and MailChimp. These are called native integrations, since they were built by us, and allow data to flow easily from your nonprofit's Mightycause account to another app. This saves you the trouble of exporting data and manually uploading it later. If each app your nonprofit uses is a town, our native integrations are a direct road from one town to another. 

Another type of integration is Integration Platform as a Service (iPaaS), which allows you to connect one app to another, even if there's no direct or native integration available. To use the town metaphor again, iPaaS solutions are a bridge that lets you travel from one town to the next when there's no road built connecting them. 

Whether you're using a native integration or an iPaaS solution, software integrations save your nonprofit time and effort. It allows for cleaner and more efficient data management, and saves you the hassle of purchasing big, heavy-duty software that locks you into one company's product. 

Integration + automation = 💖

Automation goes hand-in-hand with software integration. Integration is what gets your apps talking to each other, and automation is what keeps the conversation going. Automation is often a "set it and forget it" process, where you set a trigger and an action and the apps handle the rest. 

A trigger would be, for instance, getting a donation on Mightycause. That could set off several actions, depending on which apps you have connected to your Mightycause account. That trigger could send a new donor to your email list, or create a new donor record in your donor database. With automation, you can stop spending your time managing data and focus on what matters most at your nonprofit. 

Integrations on Mightycause

Mightycause has an ever-growing roster of integrations to help make managing your nonprofit's apps as easy as possible. Nonprofits on Mightycause have access to a wealth of in-house data, and our Advanced subscribers can kick their workflow efficiency up a few notches with our software integrations.

Salesforce Integration

Salesforce is Client Relationship Management (CRM) software that nonprofits used to track donors, sponsors, and other important relationships. Mightycause offers a CRM tool called Supporters for nonprofits looking for an all-in-one solution, but many nonprofits use Salesforce to manage their donors. Salesforce doesn't allow users to fundraise so nonprofits ended up with data in two places: their fundraising platform and Salesforce. So, we built a Salesforce integration that allows donor data to flow between the two without manual exports and uploads. 

With our Salesforce integration, you can create a number of items in Salesforce, depending on how your team uses it. (Salesforce is a lot like a Rorschach test! Every organization seems to use it differently.) You can set up triggers in Mightycause to create Contacts, Opportunities, or Account objects in Salesforce. You can also opt to allow Mightycause to manage custom fields, to make data mapping a breeze. 

MailChimp Integration

Email marketing software is essential to the modern nonprofit. An email address is a direct line to your donor, and maintaining your email lists are vital to a smart email marketing strategy. But email marketing software mostly exists on its own. It does one thing, and one thing well, which is send emails. That can mean nonprofits have their donor data in one place, and their email lists in another. (That pesky data isolation again!) Nonprofits can end up wasting time manually exporting spreadsheets of donor emails, and uploading them into their lists in their email marketing software. And since we want to empower nonprofits to work smarter and not harder at Mightycause, we built an integration with MailChimp to resolve that issue. 

MailChimp is one of the top email marketing products in the United States. When we polled our users, MailChimp was overwhelmingly the most-used email marketing product. Our integration can automatically send over new contacts into the Audience of your choice. Connecting Mightycause to MailChimp allows us to add tags and custom fields, too, to make managing your lists easier. 

Slack Integration

"Slacking" is no longer about taking it easy, and all about collaboration. Slack is a chat program workplaces use to communicate. On Slack, companies can organize group chats into channels, threads, and employees can direct message (DM) each other to "take it offline" or "circle back" with someone one-on-one. Unlike an email chain, Slack allows employees to brainstorm and collaborate in real-time, share files, and solve problems faster. In a time where many employees are still working from home, Slack has become an indispensable tool. 

Mightycause Advanced customers can connect their Mightycause account to their organizational Slack account, opening up the possibility for faster response to not donors, more immediate and impactful donor thank yous, and more. 

Google Analytics on Mightycause

If there's any company that knows data, it's Google. And Google Analytics is one of the tools they use to learn how people use websites and study their behavior. The good news is that they've created a powerful tool that helps you collect data, too. It's called Google Analytics. On your website, all you need to do is add a tag to your code that allows Google to track what users do on your site. All that data flows into a dashboard through Google Analytics that gives you insights into how people are coming to your website, what they're doing once they're there, how long they stay (or how fast they bounce), and on and on. Tapping into Google Analytics can help you take a more informed and data-driven approach to get people to the end points where you want them. (In most cases, making a donation!) 

Mightycause allows nonprofits to add a tag to their Mightycause page, too. This means you'll get even more data about how users are interacting with your organization online. And given that Mightycause is the place they go to make donations, it can provide lots of insights that will help you convert more donors! 

Facebook Pixel on Mightycause

A Facebook Pixel works very similarly to Google Analytics. It's a little piece of code you put on your website. But instead of data being sent to Google, it goes to your Facebook business page. A Facebook Pixel is non-negotiable if your nonprofit is investing in Facebook advertising -- this piece of code tells you whether your ads are being successful or not. You'll want all the insights into how people are interacting with your Facebook ads and what they're doing when they're on your website. 

There are lots of instances where a nonprofit might advertise a link on Mightycause. And Advanced subscribers can easily add their Facebook Pixel to their Mightycause account so you never miss important data.

Zapier Integration

Zapier is an Integration Platform as a Service (iPaaS). At Zapier, they have a roster of literally thousands of apps they can connect for you. So, if Mightycause doesn't have the native integration you're looking for, Zapier can almost certainly create it for you. Zapier allows you to create zaps, which are automation processes. You select a trigger, and actions. For instance, if you want to send a thank you email from your Executive Director each time a new donor makes a donation on Mightycause, you can set up a zap that allows you to do just that. Just set it and forget it!

According to Zapier, automation can save you 30 minutes per day, 3 hours per week, 2 days per month, and 24 days per year. With Zapier and a subscription to Mightycause Advanced, you can start saving time and effort by automating your grunt work. 

Ready to get started?

Start working smarter today by signing up (or upgrading) to Mightycause Advanced! If you want to see these integrations in action and explore the automations that would make the biggest impact in your work, set up a demo to get an in-depth look at these integrations.

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