New Image Emergency Shelter for the Homeless Inc

A nonprofit organization

4 donors

History and Mission Statement

New Image Emergency Shelter for the Homeless, Inc. (New Image) was incorporated in 1990 as a California Not-for-Profit, Tax Exempt Corporation under Section 501(c) (3) of the Internal Revenue Code. New Image operates exclusively as a Charitable Organization providing support through services provided to homeless and low-income individuals and families with children.


New Image, as a social service provider began providing services to homeless and low-income individuals and families with children, in 1989. At that time, New Image operated one (1) program, had four (4) employees, and an Annual Gross Income (AGI) of $14,000.00. More than 23 years later, it has operated sixteen (16) programs, provided numerous supportive services, had over 121 employees, and an AGI that exceeded 6.3 Million. However, more than 89% of these funds were restricted, or program specific, only. In December 2012, New Image achieved a milestone, having provided comprehensive case management and supportive services to more than 2.5 million duplicated clients (meaning that they were served more than once) homeless and low-income individuals and families with children, of which over 129,434 were unduplicated clients (meaning that they were served only once). These figures represent an accumulation of all clients served for the past 24 years, in all of New Image programs.

New Image is committed to doing more than just merely warehousing the homeless. All New Image programs maintain Case Managers who provide and coordinate comprehensive and supportive services to better address the clients unmet needs. It is this component that enables the Case Managers to develop an ‘Individualized Service Plan’, which identifies, specially, the needs of each homeless or low-income individual or family, and how each need will be met. It is through this method that jobs, housing placement, vocational training, obtainment of financial rental-utility and move-in assistance, and/or the resolution of other unmet needs are accomplished. Once placed into housing, homelessness is decreased, and through ongoing monthly follow-up (up to 6 months), and the continued provision of supportive services, stability in independent living can be achieved and maintained.

As New Image moves forward in 2013, it has downsized to seven (7) programs, but continues to provide the following numerous comprehensive supportive services, i.e.: Transitional and Permanent Housing search and placement, Transportation (Tokens and limited Taxi), Financial Move-In, Rental, and Utility Assistance Program; a Library/Literacy Center; a ‘Dress for Success’ program that includes a job employability skills Workshop; Money Management Classes; Practical Life Skills Training classes; Financial Assistance for the obtainment of: California ID Cards, California Driver Licenses, Prescriptions (Uninsured only), Birth Certificates, Gasoline (Limited) Petty Cash, Food and Food Gift Cards.

The seven programs New Image now provides are: Families with Children Program; a Permanent Housing site; two Transitional Housing Programs, Project Stepping Stone (Phase II) and Project Fresh Start for homeless families with children; Project Connect I for homeless mentally challenged women; Project Connect II for homeless families with children; Project Connect III a Department of Mental Health (DMH) Specialized Emergency Shelter Bed (SESB) Programs for homeless single mentally challenged men and women; and a seasonal program ‘The New Image Christmas Store’. 


Organization Data


Organization name

New Image Emergency Shelter for the Homeless Inc

Tax id (EIN)





(562) 983-7289