The Celebrity Male Role Model Pixel Reveal campaign is an innovative charity campaign that will:
How It Works:
Picture a virtual jigsaw puzzle being assembled by people from San Francisco to Sydney who donate $1 dollar per pixel to play!
That is how the Pixel Reveal campaign will raise US$1 million – by getting the global community to collectively unveil a million-pixel mystery collage of world-exclusive Pixel Project Celebrity Male Role Model portraits.
Each dollar donated will trigger the reveal of a single pixel, and as more and more people donate to the campaign, each celebrity male role model will be gradually revealed in turn. Donations start at just US$10.
As each celebrity male role model is revealed, an exclusive YouTube video message from him will be unveiled on the site to kickstart conversations about VAW around the globe.