Our mission is to support animal rescues and shelters in giving homeless animals a second shot by providing professional photography services to be used in marketing to families seeking a new family member!
In rescue, a great shot might be their only shot at a Second Shot
6.5 million dogs and cats land in shelters every year and approximately 3.5 million are not given a second shot at a great life.
Animal shelters and rescue groups do incredible work and perform miracles on a daily basis for dogs, cats and other adoptable pets. But unfortunately, most shelters are not set up with the resources (time, equipment or skills) to help them promote the animals that find themselves in their care. In many cases their best shot at a second shot comes down to a blurry, poorly lit “intake photo” snapped with a cell phone in a moment when the animal is probably more scared and confused than they have ever been in their life. Truly, NOT their best moment.
Be honest, would this be your ideal photo if you were posting to your eharmony profile? If this were your photo. . . I venture to say you might not get a date. But for these animals, a crappy picture could mean far worse than a lonely Friday night . . . for millions, it means NO MORE FRIDAY NIGHTS AT ALL…it means euthanasia.
This is the issue that Second Shot helps solve. Every day, thousands of great families are searching through thousands of pictures, looking for a new furry family member and it is easy to excuse that dark, blurry, snarled mouth dog as one that “wouldn’t fit into our family.” But give that same animal a chance to relax, to get away from the hustle and noise of intake, give them a bath and a place to get comfy…then take a second shot with a good camera and nice lighting. Now that same dog has a smile. . . bright eyes…a wagging tail. Now that dog’s image still speaks a thousand words, but now the words are joy, best friend, hope, love, laughter, loyalty, cuddles, kisses, and warmth.
In rescue, life is just too short for bad photos.
In rescue, a great shot might be their only shot at a Second Shot