Market Umbrella

Market Umbrella's mission is to cultivate the power of farmers markets to drive economic and community health in the region. We envision a New Orleans where nutritious food is accessible and affordable so that both families and farmers prosper. To this aim, Market Umbrella operates the Crescent City Farmers Markets (CCFM), three weekly open-air markets hosting over 80 local food producers, as well as several local and statewide nutrition education and incentive programs.

For almost 30 years, Market Umbrella has run the Crescent City Farmers Markets and over the years, has added critical nutrition incentive and education programs including Market Match, doubling SNAP dollars spent at markets and with partners, Greaux the Good, a statewide nutrition incentive program partnering with Louisiana farmers markets to implement nutrition incentive programs, Meet Me at the Market, our field trip program for preK - 3rd grade New Orleans students, Market Mommas Club supporting breastfeeding WIC eligible mothers, among others. This work has largely been successful with support from federal grants, and partnerships with state entities also using federal funds. In these unprecedented times, your support is more critical than ever to ensure these programs that support New Orleans residents, local farmers and the local economy can continue. Please show your support during this GiveNOLA season to ensure sufficient food access and farm supports in our region.

Testimonials

"We have been using Market Match since the very beginning. It really changed the way our family was eating. I was dumpstering for a lot of our food before I was able to get SNAP benefits. SNAP really changed our options on having fresh food, but Market Match made it possible for us to get everything we need. It is very important for me to source locally when I can because it tastes better and is more responsible economically and environmentally... We use Market Match twice a week and it is really important to my household on how we get our food." - shopper who uses Market Match

"The CCFM is such a vital space for the community. It allows us to support local vendors andalso get some amazing food, plants, and coffee. The staff I have interacted with has alwaysbeen patient and kind. The Sunday and Thursday market is definitely a highlight of my week. Ialso appreciate the programs associated with CCFM, Market Mamas and Market match helpwith food accessibility and community building. I love visiting with the people that grow and prepare our food." - Market Shopper Survey Response, 2025