Northside Toy Drive

Every year, we strive to uplift and encourage the children in the Amarillo community through our heartfelt Christmas toy giveaway. Additionally, we are proud to offer college scholarships to high school seniors who are eager to pursue their education and build a brighter future.

The Northside Toy Drive began in 2013 with a simple yet powerful mission: to make Christmas morning a little brighter for a handful of children in Amarillo, Texas. In this spirit of giving, a small group of compassionate individuals came together for a social hour, filling a small trailer with toys to share with those in need. Over the years, this humble gathering has blossomed into one of Amarillo’s most cherished annual events, bringing joy and hope to more families each year. As the needs in our community continue to grow, so does our commitment to spreading kindness and support. We lovingly refer to this gathering as a #PartywithPurpose, where every act of generosity makes a meaningful impact.

Who We Are

The Northside Toy Drive is more than a holiday tradition—it’s a movement powered by community. We bring businesses, leaders, volunteers, and families together to ensure children experience the joy of Christmas. Through giving, partnerships, and unforgettable events, we’re creating hope, strengthening our community, and making a lasting impact—one child at a time.