The KEY Collective

KEY Collective’s Founder & Executive Director Kristyn LaFleur was working with the Seacoast Public Health Network on their Healthy Living Program, which educated her about non-profits at work in the community, and she had been speaking informally with local Pediatrician, Dr. Kristen Johnson, about their shared desire to give kids access to activities outside of school – sports, music lessons, or even art lessons – regardless of their family’s ability to pay, and as importantly, without the stigma of applying for financial aid.  

The KEY Collective began with a pilot program in the Exeter School District, reaching out to families who qualified for free or reduced lunch, to offer them the #areuin? card. The first year, information was sent to 500 kids, and 165 applied for a card. The program has since partnered with over 35 agencies throughout the Seacoast, all of which already had scholarships available and in most cases were underutilized.  

Today, the #areuin? card program streamlines the eligibility process for obtaining scholarships and discounts for programs offered to students in youth sports and other related activities. The program is offered in the Exeter, Hampton, Portsmouth, and Seabrook school districts. Last school year, 502 kids received an #areuin? card, accessing 718 programs across 40 program partners.

Learn how your donation will make a positive impact in the lives of NH Seacoast kids by watching this video!