Tower of Youth

As we embark on our 27th year, Tower Of Youth (TOY) reflects on its roots as a dynamic youth media organization rooted in the Sacramento Sierra region (spanning five counties: Sacramento, Placer, Yolo, Nevada, El Dorado).  Our foundation was built on the pillars of innovation and creativity, highlighted by our signature events—the Teen Digital Reel Showcase & Awards and the North American All Youth Film & Education Day—both renowned for their competitive spirit.

Entering our third decade, we are evolving our mission to embrace a comprehensive approach, combining training and project execution with a commitment to systemic change and policy development.  We recognize that youth engagement in the evolving landscape of the digital economy is pivotal, shaping our world in new and unprecedented ways.

In the wake of the Information Technology (IT) and Science, Technology, Engineering, and Math (STEM) era of the 20th century, we acknowledge the seismic impact of 21st-century audio-visual and social media communications.  This transformation prompts us to advocate for the integration of media ARTS into the educational landscape, forming the "STEAM" movement.  TOY is dedicated to guiding schools in embedding digital media arts and project-based learning into teacher training and across academic disciplines, thereby creating a robust 21st Century Arts Media and Entertainment Career pathway.  Our aim is to cultivate a skilled workforce capable of thriving in businesses where internet and video are integral to entrepreneurial success.

TOY proudly showcases model sports media career projects and nurtures decade-long partnerships with regional sports franchises, including the River Cats, while also extending our outreach to the Sacramento Kings Basketball and New Republic Soccer teams.  We advance environmental and cultural visions in collaboration with esteemed partners such as the Sacramento Municipal Utility District and the CA State Fair, inspiring and catalyzing high-value, real-world media projects with enduring impact.

At TOY, we remain steadfast in our commitment to nurturing creativity, innovation, and the transformative power of media arts, empowering the youth of today to shape the future of our interconnected world.