American Coastal Art Expo

Product Description/Objective

The American Coastal Art Expo website will be a one of a kind. Our primary focus will be for education of students in their awareness of art especially coastal art. Our website will allow students and artists to display their artwork, learn techniques from artists and photographers using online webinars that will be recorded. We eventually will have a national and international reach. Our initial United States website will have information on each of our 50 states, five territories, and the District of Columbia.  Visitors to the website will be able to discover and explore the natural resources, learn the history, and culture, and learn what each of these locations has to offer. The website will be promoting tourism state, local, regional, national, and international. We will have a purchasing part of our website where artist can offer their artwork to website visitors to purchase. We will also be promoting art museums and art schools throughout the United States and Internationally on our website.

Our objective is to raise funds to help children that normally would not have the opportunity to be exposed to the beauty of art not just locally but internationally. Offer the educational services that many of our museums offer that are not utilized by the educational community. We have five museums that are enthusiastic about our program and are willing to help in any way they can. Additionally, to offer support to organizations that work with the Feed the Children Lunch programs to ensure they have the funding to not let a single child go hungry. We will also be developing another website for our international countries with the same objectives.

Target Audience

Initially when we launch our website in the South East United States our marketing will be targeting audience over 2,963,000. When we launch Nationally our marketing group has an email data base of over four million and will be targeting an audience of over 28 million people weekly. Specifically, students, art teachers, artists, photographers professionals and amateurs, art schools, art festival attendees, art supporters, and buyers of art. GateHouse Promotions, our marketing team, has done extensive marketing analysis of demographics and developed a custom media plan for our target audience. Specifically, our main target audience will be students, art teachers, artists, art schools, art festival attendees, art supporters, and buyers of art. Festival attendees, art supporters and buyers of the art and indicate they regularly support the arts with their time and money and classify themselves as “Art Supporters” make up 13.1% of U.S. Adults. Our financial figures are based on these demographic analysis.

Marketing

The website and marketing will be accomplished in three phases. The first phase will be the SE United States, consisting of Louisiana, Mississippi, Alabama, Florida, Georgia, and South Carolina. After three months phase two will be go into effect which will include the remaining 44 states and the five territories. After one year or even earlier, phase three will go into effect worldwide, which will be our international program.